… I suspect the most powerful incentive would come from breaking the vicious circle whereby our digital technologies tend to create monopolies (The Google, The Facebook, The Snapchat, The… name your company), which undermine competition, decrease choice, and profile people as users of free services in silos of activities. This would be to make online advertisement illegal. The whole industry of social media would have to re-invent itself as an industry based on customer relationships, with customers having plenty of rights, and companies competing in selling the best products. Our money and not our personal data would be the currency. I doubt it will ever happen, but steps in this direction may be taken. We took them with the tobacco industry, with the pharmaceutical industry, with the drink and food industry. In other words, we took them whenever our bodily identity has been at risk. We should start regulating advertisement for the digital industry now that our informational identity is under threat. An advertisement-free infosphere would be a better place and put an end to the strange predicament whereby the technologies that can empower us so much to express ourselves are also the technologies that can mummify so effectively who we are and can be.